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Monday, October 17, 2016 

Smart Tanzania in tie-up with ONEm

FUTURE TRENDS: ONEm has partnered with content providers such as Reuters to deliver news content and Kilimo Media International to deliver key agricultural information all through SMS and audio to mobile users.


DAR ES SALAAM, TANZANIA - Millions of people can now access exciting new interactive services on any mobile phone via SMS such as group chat and useful internet content without the need for internet thanks to a tie-up between ONEm Communications and Smart Tanzania. 

“Starting in Africa for us is a very smart move and where better to start than with  the Smart East Africa Group, which operates in Tanzania, Uganda and Burundi. We feel this partnership will be seen as a historical milestone for ONEm in years to come.” Christopher Richardson, the ONEm CEO said .

He was speaking on ‘Scaling Innovative and Sustainable Mobile Solutions for Africa’ at GSMA Mobile 360 conference recently.

The service went live last week and is free but users can upgrade to access more advanced features.

Anurag Tandon, the  Smart’s Group Commercial Director said, “Smart’s partnership with ONEm across all three of our markets will make a significant impact to the user experience of our growing subscriber base. By leveraging ONEm’s innovative service offerings, Smart’s customers can access group chat service and internet content such as Wikipedia and Reuters news without the use of data. Ultimately, this offers our subscribers the access to a world of information regardless or region, or data coverage.” 

Smart East Africa Group is headquartered in Uganda and also operates in Burundi and Tanzania. Smart combines innovative, customer-focused products and services with East Africa’s only unified network operating in Burundi, Tanzania and Uganda. 

ONEm has partnered with content providers such as Reuters to deliver news content and Kilimo Media International to deliver key agricultural information all through SMS and audio to mobile users.

According to a statement, ‘ONEm leverages the Operators existing infrastructure creating a completely new channel to add to their lineup of service offerings. ONEm creates a whole new ecosystem over the Operator’s proprietary Voice and SMS where their subscribers can enjoy a wide range of growing services and local knowledge content’. 

ONEm have identified the unique opportunity to repurpose existing technology to connect people and create new services with what they already have: SMS and audio.

By Timothy Kitundu, Monday, October 17th, 2016