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Tuesday, November 15, 2016 

MTN Rwanda in cashless drive

HALF WAY: This month, Mobile Money subscribers will be able to enjoy a 20% bonus on airtime bought via Mobile Money, send money to Uganda, Kenya and Zambia for free as well as enjoy free bank push and pull services.


KIGALI, RWANDA - This month MTN Rwanda has been helping to push the cashless economy policy by organizing a series of events countrywide expected to deepen awareness and educate Rwandans about the benefits of MTN Mobile Money. 

“The MTN Mobile Money platform has significantly contributed to the national economic strategy on enhancing cashless transactions that offer convenience and security. MTN Mobile Money has helped to unlock opportunities in digital space for corporate entities, organisations and all sectors within the Rwandan Economy” Norman Munyampundu, General Manager of MTN Business said recently. This year’s Mobile Money Month celebration is ‘Let’s Go Cashless’. 

Munyampundu said, “This campaign aims to celebrate the endless possibilities the service offers and highlight the benefits of Mobile Money to individuals and businesses both small and large.”

MTN Rwanda (MTN RWANDACELL  Limited) has been in operation since 1998 with over 4 million subscribers and still growing . According to a press release, in November, Mobile Money subscribers will be able to enjoy a 20% bonus on airtime bought via Mobile Money, send money to Uganda, Kenya and Zambia for free as well as enjoy free bank push and pull services, among other offers.

Mobile Money services have transformed the way in which people handle their finances. The service allows people to transfer money, make purchases, and pay school fees and bills with the simple use of a mobile phone. MTN Rwanda now boasts over one  million active Mobile Money users making over 7 million transactions per month, with a monthly transaction value of Rwf 70 billion on its Mobile Money platform.

According to the most recent Finscope2016 report,  about 34% of the Rwandan population is registered with mobile money accounts.

MTN’s campaign will focus on the activation of new users and on promotions to reward existing and new customers of MTN Mobile Money services, as well as on customer education programmes on radio and television to help customers appreciate the various ways that MTN Mobile Money services could make their lives more convenient.

The ability to provide financial services through digital channels is opening up new opportunities to reach populations that previously were unserved. “Weclosely take note of the digital world our customers’ lives revolve in and we don’t want factors like time or distance to be a hindrance for any of our customers to access payment or transaction services,” Munyampundu said.

By John Sambo, Tuesday, November 15th, 2016