Agri-Business
Sunday, May 25, 2014
Sameer Ltd unveils new variants of milk
KAMPALA, Uganda - Sameer Agriculture and Livestock Limited last week unveiled two improved new variants of Fresh Dairy whole and full cream milk products with an extended shelf life of 30 days without being refrigerated.
The milk packaging has multiple layers, a new advanced technology that allows them to pack milk with zero bacteria, acts on oxygen barrier and gives no chance for bacteria to survive. This enables the packed milk to be stored at room temperature without refrigeration.
The Business Head at Sameer, Sudhir Mathulla while unveiling the new variants to the media said they decided to adopt the new variants after various interactions with their customers.
“We constantly talk to our consumers to understand what they want. This provides us with a good opportunity to understand what they want. In the course of our conversations with the consumers, we have come up with products that meet their demand,” Mathulla said.
Mathulla added that the innovative move was spurred by the growing demand for milk and convenience of the longer shelf life of milk with no refrigeration, this, he says will simplify the lives of consumers.
“We believe that we are offering consumers a product they want,” he comfortably stated.
Sameer is one of the leading firms adding value to milk in Uganda after buying milk directly from farmers from across the country especially in western Uganda. On a day, 250,000 liters of milk are bought by Sameer from about 20,000 farmers who over the years have cultivated a good relationship with the dairy company.
The firm deals with eight milk unions with about 4500 people working towards providing 100 million liters of milk a year with an input of about $20 in rural economy and generates about the same amount ($20m) in export income only generated in a year.
Over the six years, Sameer has changed lives of farmers across the nation and East Africa through awareness and offering them with entrepreneur skills, teaching them dairy farming good practices, animal health management and financial support when need arises.
By Baz Waiswa, Sunday, May 25th, 2014