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Uganda telecom price wars shift to international calls

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KAMPALA, UGANDA - After masterminding the price wars that rocked the telecom sector towards the close of 2010, Warid telecom has continued drawing first blood in the sector by dropping their call rates this time on International voice calls to Ush2 per second.
The promotional tariff will enable customers make calls to China, Europe, UK, USA, Canada and India for the next three months and the tariff became effective last week.
Speaking to the media in Kampala last week, Mr. Shailendra Naidu, Warid telecom's Chief Commercial Officer said they reduced the rates on international call rates so as to enable not only the local's but also the expatriate population that has increased in the country, to call abroad without having to worry about the costs.
"As the world becomes a global village, it's vital for communication to transcend without hiccups, costs being one of them", he said.
Currently, costs on international voice calls range between Ush180 to Ush240 depending on the country one is calling.
Telecommunication Company Airtel recently reduced the rates of calling from Uganda to India and China to Ush3. This amount which is the same as the local call rates targets the business community that mainly depends on the two countries for trade.
Even as Telecommunication companies are now sailing on the same call rate of 3 shillings per unit across all networks they have not stopped thinking of how to expand their subscription.
Warid telecom recently dropped the rates of calling within the network to Ush1 per second by default, a feat that the company said has significantly increased their subscriber base.
Mr. Madhur Taneja the Company's Chief Executive Officer then said that they had a plan to reduce call rates across other networks but only awaited the Uganda Communications Commission (UCC) to reduce the interconnection rates.
During the unveiling of the reduced international rates, Shailendra also unveiled a new phone dubbed 'Chali' that Sheilandra says was brought on board as a remedy to the current costs of living and doing business that are shooting through the roof.
The phone that costs Ush40,000 ($17) comes with airtime of the same amount.
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Last Updated ( Tuesday, 31 May 2011 06:55 )  




    
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