Ian Middleton (left), the Managing Director of DT Dobie Edward Githinji (Second left), Sales Executive, Gerald Trempont (right), CFAO Brand Manager and Lawrence Kiambati (second right), Senior Sales Executive unveil the new Mercedes Benz C Class luxury saloon for the Kenya market.

New Mercedes Benz C-Class luxury Saloon launched for Kenya market

Ian Middleton, the Managing Director of DT Dobie and Maliha Sheikh, the General Manager for Mercedes have unveiled the new four-door Mercedes C-Class luxury saloon for the Kenya market.

Before lifting the cover from the new model they described the pace-setting specifications of the car.

Explaining the history of the C-Class, Ian Middleton said, “This is the biggest selling and most popular Mercedes Benz model. The predecessor of the C-Class was the Mercedes Benz 190 which was introduced in 1982 and caused a sensation.

“This brought the handling and safety of the grand S-Class to a smaller format. By the time the first C-Class cars were introduced in 1993, 1.9 million Mercedes Benz 190 cars were on the roads of the world.”

“The C-Class which you observe here is another great step forward. The appearance has been changed and features modified bumpers, radiator grille and state of the art headlamps and tail lights. The electronic architecture is completely new and gives the customer a user experience with assistance systems which take the car to the same level as the Mercedes Benz flagship S-Class.”

Owners will also have an optional fully digital instrument display and multimedia systems with tailor-made information and music.

“A customer ordering a new C-Class has a wide choice of options including a driver assistance package featuring park distance control, steering assist and support for the driver to keep a safe distance from other vehicles on some models. Speed is now adjusted automatically ahead of bends, junctions and traffic islands.

A fully digital instrument display is available as an option which comprises a 24-centimetre high-resolution cluster with cutting edge screen design.

Buyers can also choose an energizing convenience adjustment which systematically uses the functions of climate control, seats with heater, ventilation and massage capability and lighting and musical moods.

As with the S-Class, there is the availability of the multi-contour seat package which gives individual adjustment by an electrically driven pneumatic pump for the side bolsters and massage in the lumber area.

The class-leading equipment and technology of the C-Class are the result of the work of the Mercedes designers and the use of motor racing as a means of developing and testing new technology.

The Formula One racing cars which have been driven so successfully by World Champion Lewis Hamilton and Valtteri Bottas will help to provide advanced performance and safety features for future passenger cars.